United Airlines “United Goes Electric”
United gives its new electric tugs the bold launch of a high-end vehicle.
Our Approach
A New Kind of Launch
United invests in new technology and a cleaner future. Now it wants employees to feel excited about the new electric tugs arriving at the airport.
A basic corporate video will not match that goal. South Coast helps United take a bolder path.
We treat the tugs like new cars making their first big debut. Strong lighting, smooth camera moves, and polished detail shots make each tug feel more like a hot rod than a tractor.
United puts its progress on full display. This electric tug launch video shows employees that the company is taking real steps toward the future.
Capturing these shots inside an airport takes the right plan and tools. We use robotic camera arms mounted to approved vehicles in a closed airport area. This creates smooth, bold shots while meeting the needs of the location.
