UNITED Airlines “Logan’s Day”
A CEO tour became a warm story about a father, his son, and their love of aviation.
Our Approach
Seeing the Day Through Kid Eyes
United Airlines came to us with a question. How do you make a CEO tour feel fresh and engaging? Then we learned the CEO was bringing his young son, Logan. That gave us our answer.
We made Logan the heart of the story. Through his eyes, viewers met more than the leader of a major airline. They met a loving father who was proud to share his work with his son.
The video showed a more human side of leadership. It reminded employees that the people leading their company care about the work, the team, and the people they serve.
Services Corporate Communications
Logan brought wonder and energy to the day.
By following his experience, we turned a company tour into a warm story about family, trust, and a shared love of aviation. Having a clear storyline is a great way to keep an audience's attention.
