METRO “Influence the Influencers”
METRO shows Houstonians how public transit connects people with the city they call home.
Our Approach
One Journey Across Every Screen
METRO sets out to show Houston that public transit works for many people and many kinds of trips.
The plan starts with four Houston influencers. Each person brings a unique voice and a new way to experience the city through METRO.
METRO shares the message through 30-second broadcast and connected TV spots. Each spot leads viewers to a website where a longer video tells the full story.
South Coast helps turn the plan into one clear campaign. We guide the production, work around talent schedules, and coordinate key assets like METRO buses.
With every part in place, METRO brings its story to broadcast, connected TV, and the web.
Services design / Pre Production / Production / Post Production
Bringing this campaign to life takes careful planning. South Coast works behind the scenes to line up four influencers, several locations, and METRO buses. This gives METRO the space to share a clear and engaging story across every screen.
