"CUT! Great work, everybody. That's a wrap!"

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So, the shoot days are done, and you've got a ton of great footage: interviews, B-roll, product shots--everything you need for your video.

Now, it's time to go into the edit.

But, how can you be the most efficient, and maximize your impact (and dollars!) in the edit suite?

Two of the best tools in your edit session toolbox are organization and communication.

That's the question we'll ask you when your project is complete. Don't panic! If you don't know we'll help you figure it out. Raw video makes for very large file sizes. There's a lot of information in each frame and a lot of frames. Those big frames aren't going to playback smoothly in most places. In order to make the video file smaller and more manageable, it must be compressed. But then, to playback that compressed video, you have to know what method was used to compress it. That's where the file format comes in. Essentially, it is the instructions for playing the video file. There are many, many file formats out there. In fact, it breaks down even further into codecs and wrappers with different codecs for video and audio. It can be a dizzying array. Let's make it a little simpler.

As a writer and producer for South Coast Media Services, controlling and shaping a client’s story is at the heart of any project I undertake. There are a lot of reasons for a scripted narrative versus a narrative based on interviews with key people: tight running time (think a : 30-second broadcast spot), lack of interest, and interesting, on-camera candidates, facts, and information that will likely change, high turnover of employees.

“In these uncertain times…”

By now we’ve heard this phrase thousands of times.

This has had over 1.3 million views! Imagine how much money these companies spent, only to have their message become a punchline.

Those were the right things to say early on, but audiences and the situation have moved beyond that.

Now is the perfect time to start telling customers how your business is going to help them in a post lockdown world.

You and your team have worked hard to build your brand and over the last few weeks, everyone has had to pause to get their Covid-19 message out. While that is getting out there you still have work to do. Pivoting back to your core business message can be difficult when resources are tight. But you have an audience desperate for things to watch. Now is the time to get creative. Dust off that old footage and let's make something fresh.

Major organization meetings canceled. Travel restricted. The triple whammy of the virus pandemic, markets falling, and an oil and gas crisis. But, employees, wherever they may work, still need reassurance and critical information. How do you get information to your employees quickly, globally, all at once?