YOUR CREW SIZE IS HURTING YOUR VIDEO

By Wyatt Cagle

The smell of diesel, the sounds of roaring engines, and the heat of a Texas summer filled our senses. The team and I were filming for a drag racing team for a new branding film. As the nimble team navigated the frantic and often dangerous environment, I stopped to admire our producer and how he had put together such a tight team to execute a high-level project in such tough conditions. Not every project has the crew neck-deep in grease, but every shoot has its own set of challenges.

We all know corporate video production has become an essential tool for brand communication. However, many companies unknowingly compromise their video quality and efficiency by focusing solely on budget constraints when assembling their production crew. While budgets are crucial, investing in the right team is equally important for creating impactful corporate videos.

The Key to Successful Corporate Video Production: A Knowledgeable Producer

Every successful corporate video production starts with a seasoned video producer. Many projects skip out on bringing on a dedicated video producer, and it’s a mistake. The producer (sometimes called a production manager) understands each crew member’s strengths and how to mold them into an efficient team. Their expertise is crucial in navigating the complexities of video production for businesses.

A Common Mistake in Corporate Video Production: Understaffing

Inexperienced producers often try to cut costs by minimizing crew size. They might think, “We have a videographer; what else do we need for our corporate video?” This approach can lead to significant inefficiencies on set and compromise the quality of your business video.

Maximizing Efficiency in Corporate Video Production: The Time Factor

In professional video production, time is money. Each crew member either saves or costs time. A savvy corporate video producer understands this balance and optimizes it for your business needs.

For example, a three-person video production team often outperforms a solo operator, delivering better corporate videos faster. A six-person crew can achieve even more, potentially resulting in superior corporate video content. For larger productions, roles like Assistant Directors become crucial to manage complexity efficiently. If you don’t understand why these crew sizes differ vastly, then you need a video producer.

The Vital Role of Producers in Corporate Video Production

A knowledgeable producer or production manager is essential for successful business video creation. Here are just a few things they do:

1. Determine the ideal crew size based on your corporate video goals and creative vision

2. Manage your video production budget effectively, maximizing your investment

3. Ensure smooth operations throughout the corporate video production process

4. Bring in a roster of talent that can be tailored to your production needs

5. Keep you on schedule

6. Make sure your favorite snacks are on set… that one is super important.

The Impact of Great Producers on Corporate Video Projects

Talented producers drive corporate video productions forward by:

• Maximizing your project’s potential from concept to final cut

• Balancing creative needs with your business’s budgetary constraints

• Assembling and managing the perfect crew for your unique corporate video needs

When planning your next corporate video project, remember that the right crew size can significantly impact your results, so start by bringing on a video producer. They will help you navigate these decisions and set your business video up for success.

Searching for that amazing video producer with decades of corporate video prowess? South Coast Media Services offers expert producers and tailored crew solutions for businesses of all sizes. With our expertise in corporate video creation, we ensure your next production delivers maximum impact for your brand.