We treated ourselves with TDECU.
What would you do with extra cash? We answer that question for TDECU with 2 new spots created with M2 The Agency. How about a family outing at the amusement park? Or maybe getting pampered at the spa is more your speed? We did both. The spots, written by South Coast’s Bill Brauer, promote the credit union’s high-interest checking accounts. We worked closely with M2 to make sure the spots were on brand since these were the first commercials for TDECU! We chose to shoot with anamorphic lenses to give the spots a more cinematic look and spent a day shooting for each spot. In post we came up with graphic elements that echoed TDECU’s existing identity and worked with the folks at M2 to make sure we got the salient points across. Take a look at the finished spots!